Destination Prescott Russell: The New Tourism Agency Putting the Region on the Map

Destination Prescott and Russell, the county's newly established regional tourism agency, is already making waves with ambitious plans to showcase the region's natural beauty, bilingual culture, and growing culinary scene.

A New Vision for Tourism

Launched in late 2025, the agency brings together municipal partners, local businesses, and community organizations under a unified tourism strategy. The goal is to position Prescott Russell as a premier destination for outdoor recreation, agritourism, and cultural experiences.

Trail Network Expansion

The Prescott-Russell Recreational Trail, stretching over 68 kilometres through the county, is a centrepiece of the tourism strategy. Plans are underway to improve trail infrastructure, add interpretive signage, and develop cycling tourism packages.

Culinary Tourism

From Cannamore Orchards in Crysler to the artisan producers of the Ottawa Valley, Prescott Russell's food scene is earning recognition. The agency is developing a culinary trail map highlighting local farms, sugar bushes, wineries, and restaurants.

Cultural Heritage

The region's unique Franco-Ontarian heritage — with its bilingual communities, historic churches, and traditional festivals — offers a cultural depth that distinguishes Prescott Russell from other Ontario destinations.